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SABRE PRESENTS A GLOBAL VISION FOR THE ASIA PACIFIC TRAVEL COMMUNITY AS ABACUS REBRANDS
SINGAPORE, November 2, 2015 – Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry has announced a rebrand of all its acquired Abacus assets in Asia Pacific, effective today.
Over 100 wholly owned and affiliated offices across the region will now operate as Sabre, with travel agency and supplier customers engaging with their local teams at Sabre Travel Network Asia Pacific and via an expanded corporate domain at www.sabre.com/apac.
The rebrand reflects Sabre’s aim of connecting its entire travel community so that Asia Pacific agents can shop the world’s largest marketplace for travel, while suppliers gain access to a global distribution channel of over 425,000 on and offline wholesale, corporate and leisure travel outlets.
“The rebrand recognizes the global potential of Asia Pacific’s evolving travel businesses, especially those focused on the opportunities online,” said Roshan Mendis, senior vice president of Sabre Travel Network Asia Pacific. “We want every travel agent and regional supplier to readily access our global and local software, data, mobile and distribution services, to enjoy the benefit of one unified and market-aligned global Sabre brand.”
From today, www.abacus.com.sg visitors will transfer to www.sabre.com/apac to discover more about the global travel technology leader and its presence, support and investment in the Asia Pacific region.
“For our customers and prospects, the message is that Sabre is the partner of choice for faster shared innovation and accelerated growth. We will help all our Asia Pacific customers to compete in new markets and win,” added Mendis.
Today’s brand change also coincides with Sabre’s acquisition of a third national marketing company, based in Malaysia to follow Singapore and Hong Kong. Abacus Distribution Systems (Malaysia) Sdn. Bhd is now a wholly owned, integral part of one Sabre.
For more, visit: http://www.sabre.com/locations/apac/releases
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SOUTHLAKE, Texas, and SINGAPORE, May 14, 2015 – Sabre Corporation (NASDAQ: SABR) announced today that it has entered into a definitive agreement to acquire Abacus International, the leading global distribution system (GDS) in the Asia-Pacific region. Abacus is currently owned by a consortium of 11 Asian airlines along with Sabre, which has a 35% stake in the company. Sabre will purchase the remaining portion of Abacus for net cash consideration of $411 million. “The Asia-Pacific travel market is the largest and fastest growing in the world,” said Tom Klein, Sabre President and CEO. “Acquiring Abacus immediately combines the global capabilities of Sabre with the deep local market expertise of the leading Asia-Pacific GDS. 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This is great news for the industry in Asia-Pacific, and we look forward to passing the benefits of integration to all sectors of this region’s diverse travel community.” Abacus serves more than 100,000 travel agents across the Asia-Pacific region’s 59 markets and has both global and uniquely local relationships with airlines and hotels, including the leading portfolio of low-cost content and Chinese airline content. Separately, the acquisition includes new long-term distribution agreements between Sabre and the 11 airline owners of Abacus. “We look forward to continuing our long-term business relationships with our former partners in Abacus, and our new agreements will provide benefits and confidence to travel agents throughout the Asia-Pacific region for many years to come,” said Greg Webb, President of Sabre Travel Network. “Abacus currently provides a broad set of services to its customers using a base of Sabre technology for the large majority of core functions to market, distribute, sell and service travel in the Asia-Pacific region,” Webb added. “That, along with deep local market capabilities, will result in a smooth transition for Asia-Pacific customers, who should see the benefits of global capabilities while continuing to use our familiar, leading technology.” Abacus will operate as a region of Sabre Travel Network, and Sabre expects its expanded Asia-Pacific direct presence will benefit Sabre Airline Solutions and Sabre Hospitality Solutions, which already provide mission-critical support to 78 airlines and thousands of hotels throughout the Asia-Pacific region. 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The live webcast, including accompanying slide presentation, can be accessed via the Sabre Investor Relations website at investors.sabre.com. A recording of the call will be archived for replay following the conference call. About the Company Sabre Corporation is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotels to manage vital operations, such as passenger and guest reservations, revenue management, and flight, network and crew management. Sabre also operates the world’s leading travel marketplace, processing more than $110 billion of annual travel spend. Headquartered in Southlake, Texas, USA, Sabre operates in approximately 60 countries around the world. Website Information We routinely post important information for investors on our website, www.sabre.com, in the Investor Relations section. We intend to use this website as a means of disclosing material, non-public information and for complying with our disclosure obligations under Regulation FD. Accordingly, investors should monitor the Investor Relations section of our website, in addition to following our press releases, SEC filings, public conference calls, presentations and webcasts. The information contained on, or that may be accessed through, our website is not incorporated by reference into, and is not a part of, this document. Forward-looking statements Certain statements in this release are forward-looking statements about trends, future events, uncertainties and our plans and expectations of what may happen in the future. Any statements that are not historical or current facts are forward-looking statements. In many cases, you can identify forward-looking statements by terms such as “will,” “expect,” “would,” “estimates,” “may,” “potential” or the negative of these terms or other comparable terminology. 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